1. The group is a cultural activist organization that challenges gender stereotyping in the toy industry through the intervention of switching voice chips of a Teen Talk Barbie Dolls with those of Talking Duke G.I Joe dolls.
In 1989, the BLO bought Teen Talk Barbie dolls and Talking Duke G. I. Joe dolls and gave them a makeover. The switched their voice chips put them back in their boxes and returned them to the store shelves where they found them (the intervention). Kids would buy these dolls thinking they would be getting a Teen Talk Barbie doll, but got a Teen Talk Barbie doll with a G.I. Joe voice. The BLO insisted that no harm was done, "The storekeepers make money twice, we stimulate the economy - the consumer gets a better product - and our message gets heard." They did this because they were upset with perpetuated stereotypes Teen Talk Barbie dolls gave to the minds of the future, the dolls were not an accurate representation of women in the world (the dolls were considered a form of evil brainwashing). This superficial image the Teen Talk Barbie doll imposed was considered a threat to the BLO. The BLO in turn wanted to make sure the truth was told.
2. The BLO is part of the RTMark which is an activist collective that subverts the "Corporate Shield" protecting US corporations. It brings together activists who plan projects with donors who fund them. It operates outside the laws governing human beings. Another one of their stunts was called Voteauction. Voteauction was a satirical website which offered US citizens to sell their presidential vote to the highest bidder during the presidential elections of 2000. Several US states sued the site for alleged illegal vote trading.
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